Here at the Calliope Group Women in Tech Breakfast at Bloomberg, Bolton gave a talk on the basics of media training. As a TV anchor, her insights were excellent:
Be Brutally Focused
Boil down to 1 point you want to control. Something simple like revenue growth.
Practice at home. Time your answers at home in practice
Have answers and comments you can expand and contract
Prepare with the media organization
Do a pre-interview with someone at the organization, the booker or the anchor herself
Provide visuals to tell your story, charts, graphs, etc.
Google your anchors to see their style
Execution while on air
Stick to your talking points
If you don’t understand what the anchor is asking, change the subject back to your comfort zone.
Tweet out your appearance. Know the show’s official name for maximum RT potential by the organization.
Put your TV clip on your own web site/Facebook page for more exposure